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The full-stack cloud-based marketing suite to be integrated into pre-existing suites

Country of Origin: Poland
Reference Number: TOPL20170921001
Publication Date: 21 September 2017

Summary

Polish ICT company active in software development, developer of a cloud-based full-stack marketing software suite for both online and offline end-customer-facing businesses is offering their suite for integration into pre-existing suites. They would like to sign a technical cooperation agreement or a joint venture agreement.

Description

Polish ICT company with a wide experience in software development has developed a highly affordable and extremely easy-to-use marketing software suite.



The newly developed software suite is a cloud-based full-stack marketing tool intended for both online and offline end-customer-facing businesses (retailers, HoReCa, salon & spa etc) consisting of 4 core technologies / functions: 

1. Configuration of a hybrid (mobile and card-based) loyalty program for both offline points of sale (POS) and e-stores. The program that businesses can configure thanks to the suite is feature-rich and provides customers with value from participation, while providing businesses with numerous marketing opportunities. When customers register in the loyalty program, businesses acquire a great deal of information about them. Businesses then can easily create personalized campaigns from within the suite business dashboard and so begin to build customer engagement, craft unique customer experiences, encourage increased visit frequency and repeat purchase and exploit upsell, cross-sell and cycle-sell opportunities.  

2. Data harvesting and enrichment from a broad range of sources: transactional, demographic, psychographic (on the basis of deep insights from social media) and geolocation. The suite’s harvesting tool captures a wealth of publicly available data from social media (from profiles, membership in groups, activity), storing it in a database framework modelled after a long-term-memory neuron network that enables efficient storage and querying.

3. Dynamic customer segmentation allowing businesses to define segment parameters into which customers are allocated and re-allocated based on their behaviour and profile evolution. This means that customers are always campaign-ready and can be targeted with real-time, highly-targeted marketing messages.

4. The multichannel campaign management feature allows businesses to easily configure and execute complex, multi-step, trigger-based campaigns. Any data feeds can be used to trigger campaigns, including external factors like time (scheduled or since a past event like purchase), weather, game scores, geozone entry, response to contest questions etc. Moreover, by linking multichannel campaign management with loyalty program management, loyalty-specific incent mechanisms can be incorporated into multi-step campaigns (loyalty points), providing added value to end users and so driving their engagement.



Significant synergy is generated by combining loyalty program management with data enrichment and a multichannel campaign management platform. A full-stack solution like this yields an out-of-the-box easy-to-configure loyalty program capable of executing complex, personalized campaigns. No other loyalty program on the market currently boasts such capability.



This synergy works both ways because such synthesis enhances the performance of multi-step personalized campaigns by adding incent mechanisms and gamification (contest) elements from the loyalty program. This allows the delivery of exceptional customer experience and engagement, and provides a formula for creating a ‘wow effect’ when customers interact with brands.



The platform is also highly affordable and extremely easy-to-use, and so is likely to be adopted by small and medium enterprises. It’s an enterprise-grade solution with simple and accessible usability. 



All the aforesaid components can now be acquired at a single vendor, rather than businesses having to purchase them separately, as is now the case. This results in affordability and gives SME marketers access to advanced tools.



The suite's developer is offering their tool for integration into pre-existing suites. They are looking for a partner to collaborate with their development team on technological integration with his software.

Advantages and Innovations

In the MCCM (multichannel campaign management) space, the suite is more affordable, easier to use and, unlike any competitors, provides an out-of-the-box ready-to-deploy loyalty program. And thanks to the integration of rewards, incent and gamification mechanisms from the loyalty program into campaigns, there's a synergy that provides exceptional customer experience and a ‘wow effect’ in campaigns.

In the loyalty program software space the new suite provides a next generation mobile-first platform with a vast number of features and an attractive price point for SMEs and, unlike any of its competitors, provides full multichannel campaign management (MCCM) capability. Moreover, thanks to a powerful data enrichment tool, businesses who run the loyalty program acquire a great deal of customer insight that is campaign ready and fully actionable.

The suite's competitive advantage further consists of the following elements: 1) a unique feature combination that no other marketing platform has (advanced loyalty management, data harvesting and enrichment; MCCM 2) specialized know-how in loyalty marketing and marketing automation; 3) time-to-code of the complex backend containing the business logic. 

It’s worth noting that the underlying logic is highly intricate and enables custom configuration of a limitless range and complexity of campaign scenarios actuated by any conceivable internal or external triggers. The backend logic also allows for unlimited nesting of campaign flows, which is a key enabler of real-time interaction management and personalized content execution capability.

The new software suite lets marketers create game-changing customer experience via sophisticated personalized multichannel campaigns seamlessly integrated with a feature-rich rewards program, supporting sales and marketing processes along the entire customer journey in unique ways.

Stage Of Development

Already on the market

Requested partner

The software suite developer is looking for the following partners:

- POS hardware producers

- ERP software producers

- software houses

to establish a cooperation. 

They would like to find a partner for integration of their software into pre-existing suites of pottential  partners under a technical cooperation agreement or a joint venture agreement.