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Netherlands based importer in the automotive industry is looking for solutions to improve sales conversion from test drives to purchase.

Country of Origin: Netherlands
Reference Number: TRNL20190905001
Publication Date: 18 September 2019

Summary

Dutch importer in the automotive industry is looking for solutions to improve sales conversion from test drives to purchase. 
To scale up sales, company is looking for innovative expertise from high tech to simple thinking solutions and from creative thinkers and marketing specialists to researchers.
After proven concept, company envisions a services, license or manufacturing agreement.  
This profile is part of an open innovation challenge.

Description

Dutch/Netherlands based international car manufacturer/importer in the  automotive industry, is looking for innovative solutions to optimize the potential of test drives. The test drive is a vital customer journey moment, still carried out in the traditional way without any kind of innovation.
The automotive landscape is in rapid disruption, especially the purchase process of the customer, who wants to buy a car. Nowadays, customers are retrieving their information more and more online, without having direct contact and personal intervention with the salesperson of the brand. Where approximately ten years ago a customer physically visited about eight times five or six different car dealers before buying, the customer nowadays visits only one or two brands with a maximum of three till four visits before buying their car. This makes the test drive of extreme importance in relation to the buying process. The company wants a shift from the traditional customer journey to a more innovative way, which is fully in line with the actual customer demands. They want to create more innovation, Unique Selling Points resulting in more awareness, likeability and sales for their brand. The test drive must be the most innovative and impressive experience ever.
After proven concept, the company envisions a services, license or manufacturing agreement.

This technology request is an innovation challenge and is published on an open innovation platform from September 23rd until November 4th 2019. If an organisation does express interest in cooperation with this company before that date, it will be guided towards this open innovation platform on which one can get in touch via a chat function with the company. Mind that posts on this platform are not confidential. Beside open discussions on the platform, sharing of confidential information will be made possible on demand. After closing the innovation platform the challenger will select the SME’s with the most promising solutions for a live Encounter to meet each other and to discuss the solutions. Once the challenge is closed, EOIs for this technology request will be treated in the usual way.

Expertise sought

The company is looking for innovative expertise in the broad field of the customer journey satisfaction, hospitality, researchers in the field of customer behaviour, high tech solutions, augmented reality, IT and marketing expertise.
Company is open for all innovative ideas from high tech to simple thinking solutions and is willing to cooperate with a co-creator or partner in the frame of a services-, license- or technical cooperation agreement or any other form that fits the purpose of this challenge. The best proposition and solution for this challenge will be piloted in their network and based on the results implemented.

Stage Of Development

Already on the market

Stage Of Development Comment

Optimize/innovate test drives

Requested partner

The company is looking for innovative expertise in the broad field of the customer journey, hospitality, research expertise in customer behaviour, high tech solutions, augmented reality, IT and marketing expertise.
The company is open for all innovative ideas from high tech to simple thinking solutions and is willing to cooperate with a co-creator or partner in the frame of a services-, license- technical cooperation agreement or any other form that fits the purpose of this challenge. The best proposition and solution for this challenge will be piloted in our network and based on the results implemented.

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